Who Is Marumofubiyori? Meet Sanrio’s Sleepy and Adorable White Bear

Who Is Marumofubiyori?

Marumofubiyori is a soft, sleepy white bear created by Sanrio in 2017. Unlike Sanrio’s more famous characters like Hello Kitty or My Melody, Marumofubiyori has a uniquely calm, lazy personality that immediately caught the attention of fans looking for something more relaxed and cozy.

His name, “Marumofubiyori” (まるもふびより), roughly translates to “It’s a good day to be wrapped up in a blanket.” It’s a perfect fit—he’s always seen snuggled inside his favorite fluffy blanket with just his head poking out. He’s also nicknamed “Moppu”, which comes from the Japanese word for mop, since his blanket makes him look like one when he waddles around.

Created as a modern, relatable character for all ages, Marumofubiyori instantly found a place in the hearts of Sanrio fans, especially those who love soft aesthetics and slow-living vibes.

What Makes Marumofubiyori So Unique?

Marumofubiyori stands out in the Sanrio universe for one big reason: he doesn’t do much. And that’s exactly why fans love him.

He lives indoors with his owner, a working woman, and spends most of his time sleeping, lounging, and avoiding chores. He never wants to clean his room, and he rarely leaves his cozy little space. His entire personality centers around doing nothing, in the most adorable way possible.

He’s often seen with his two quirky roommates: Kanikama, a crab stick plush, and Gyoniku, a fish cake. These two add a silly, surreal charm to his world, and together they make a trio of misfits living a comfy, introverted lifestyle.

Marumofubiyori's blanket is more than just an accessory—it’s a symbol of his whole identity. He carries it everywhere, uses it to nap at any moment, and hides inside it whenever he’s overwhelmed.

Marumofubiyori in Sanrio’s Character Universe

While characters like Hello Kitty are known for being cheerful and active, Marumofubiyori represents the opposite. He appeals to fans who enjoy a slower pace of life, who find comfort in quiet routines and soft spaces. His colors are muted, his movements are minimal, and his facial expressions are subtle but charming.

In many ways, he fills a space that wasn’t yet represented in the Sanrio lineup: a homebody character with introverted energy and lots of relatability. His fanbase includes teens, young adults, and collectors who love cozy vibes, pastel aesthetics, and emotional support characters.

Marumofubiyori isn’t flashy. He’s calm, a little lazy, and completely loveable. In a fast-paced world, he represents the right to slow down and just exist.

Marumofubiyori Pajamas and Merchandise

It’s no surprise that Marumofubiyori is featured in all kinds of soft, cozy products. He’s the perfect mascot for pajamas, blankets, plush toys, slippers, and more. From his pastel designs to his sleepy expression, everything about him screams comfort.

You’ll find Marumofubiyori pajamas that feature his sleepy face and signature blanket, often in soft pinks, whites, and blues. Sanrio has also released plush dolls, stationery, phone cases, and even home décor inspired by his room.

If you love loungewear or slow-living fashion, Marumofubiyori might just be your ultimate pajama buddy. Be sure to check out our Marumofubiyori-themed pajamas and accessories for the coziest looks.

Fun Facts About Marumofubiyori

• He was born on May 12, 2017.

• His blanket has a name too: it’s just called “blanket,” but it’s treated like a character of its own.

• Marumofubiyori rarely leaves his room unless absolutely necessary.

• He once tried to clean up, but fell asleep halfway through.

• His lifestyle is inspired by the Japanese “NEET” culture (Not in Employment, Education, or Training), but softened into something endearing.

Why Fans Love Marumofubiyori So Much

In a world where everything moves quickly and stress is everywhere, Marumofubiyori offers a gentle escape. He’s not perfect, productive, or ambitious—and that’s what makes him relatable. Fans say he reminds them that it’s okay to rest, to slow down, and to just be.

He’s also a comfort character. With his calm colors, soft features, and minimal movements, he brings a kind of emotional warmth that many people need in their daily lives. Whether you're going through a tough time or just love cute things, Marumofubiyori is a character that brings peace.

Conclusion – Join the Marumofubiyori Cozy Club

Marumofubiyori may be a quiet bear, but he’s become one of the most beloved characters in Sanrio’s universe. He represents the joy of staying home, the comfort of soft blankets, and the freedom to live life at your own pace.

If you’re a fan of cute, cozy aesthetics, or simply want a Sanrio character that fits your chill vibe, Marumofubiyori is the perfect match. Explore our Marumofubiyori-inspired pajamas and start living your best blanket-wrapped life.